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Hotel Redevelopment
Strategy
Study and Presentation
- Croatia
Heritage
Connection
Mediterranean charm
New demanding functions
Revamped branding as a exclusive entertainment,
new fashion and shopping hub
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One
of the oldest hotels in city located in east side
of old port with direct access to the sea has a
beautiful vista on the town riva. The hotel can
no longer support the high demand for tourism due
its age. The priority is to find the right formula
for redeveloping which will address sensitive integration
into adjacent heritage neighborhood and array of
new function. There is a need to form a new downtown
entertainment and fashion hub. The pre-development
feasibility evaluation study has to set the right
development direction. There is also an issue with
the government regulatory body regarding zoning
and new proposed extension. All data has to be processed
and the final study material converted into powerful
presentation for the client.
Next case study |
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CHALLENGE:
Analyze and envision a redevelopment strategy to
blend requirements for new tourism and charm of old Mediterranean
town.
APROACH: Research all
relevant data for a pre-development evaluation of the
project. Special attention was carried on heritage connection.
Branding new hotel shopping court was considered.
RESULT: Finalize data
into sound presentation report showing feasibility of
the project and new envisioning of the hotel brand. |
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