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Cutting Edge Architecture
in Retail
Presentation - Phoenix,
U.S.
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The
ever-changing world of inventing
Is Architecture the fashion?
Consumers profile
Where is the hot button?
The magic of “new”
The Vision
Project profile and financing impact
Is the “new” expensive?
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Consumers
drive retail development. Their behavior is propelled
by personal needs and influenced by marketing, fashion
and current trends. Due to the breadth of these
needs and influences, it is a challenge to make
a retail environment that stands out, is unique
and makes a positive impact on consumers. Retail
designs must be impressive and innovative, yet they
must also make consumers feel at home. The retail
environment needs to translate into a “my
place” environment. These results can be realized
through the use of cutting edge architectural techniques
and concepts. Exercising the architectural space
of a retail environment as a current fashion statement,
and employing the architectural concept of mixing
functions and services in an unexpected way will
highly engage consumers. They will identify with
the current trends, recognize the unique identity
of retail space (branding) and sense excitement
(entertainment), which will ultimately result in
increased visitor and sales figures.
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CHALLENGE:
Identify relationships between cutting edge architecture
and retail investments
APROACH: Analyze state
of the art architecture techniques.
RESULT: The study shows
that good design is good business. Cutting edge architecture
is used by retailers as a marketing tool for extending
the impact of branding and has significant financial return.
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